Director of Corporate Marketing Communications
Overview: Reporting to the Global Vice President of Marketing, this role will be responsible for leading and executing integrated communication strategies consistent with Insightec’s desired brand image and positioning. This role involves managing campaigns, public relations, events, social media, content creation, and agency collaborations. This is a senior-level role offering opportunities for impactful leadership in a dynamic industry focused on innovation and growth.
What you will be doing:
- Ensure articulation and consistency of Insightec’s desired brand image and positioning both internally and externally.
- Develop the corporate communication strategy including definition of tactics through traditional channels, advertising and social media.
- Responsible for editorial direction, content calendar management, writing and design of all corporate marketing materials.
- Manage press release development, earned media opportunities, thought leadership and the public relations agency.
- Direct external agencies contracted for the writing, design and production of corporate marketing materials.
- Manage and maintain corporate website.
- Owns the strategic planning and execution of trade show presence, industry events and large company-sponsored meetings.
- Contribute to internal communications programs as needed.
- Develop yearly budget and ensure that all marketing communications expenditures stay within the approved budget.
- Coordinate with Regulatory, Legal and Medical/Clinical to ensure compliance with regulations and clinical accuracy of all content.
- Exceptional communication skills and ability to work cross-functionally.
Qualifications:
- Minimum of 15 years of experience in marketing, corporate communications or public relations in the medical device industry.
- Bachelor’s degree in marketing, Journalism, Communications or a related field; MBA preferred.
- Experience developing creative, effective and compliant promotional and media strategies in the medical device industry.
- Results-driven, motivated self-starter and team player, Native English speaker with excellent interpersonal and communication skills.
- Knowledge of marketing technology stack including Marketing Automation (Hubspot, Pardot) and CRM (Salesforce) platforms.
- Excellent organization skills, ability to prioritize and meet deadlines under pressure.
- Experience with branding and PR campaigns
- Analytical mindset with data-driven decision-making
- Digital marketing expertise (SEO/SEM, social media, LLM)
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